Lennart Wietzke

SEA Consultant, ReachLab GmbH

Speaker Vita

Lennart ist seit August 2018 bei ReachLab tätig. Aufbauend auf seinem Bachelor-Abschluss in „International Management“ und ersten Erfahrungen im Business Development und Marketing, treibt er das Thema Google Ads bei ReachLab voran. Seine Freizeit verbringt er mit seinen Hobbys Fußball, Musik und Angeln.

14:00 - 14:30 Uhr

Timetable

Still a match? Googles Keyword Optionen 2021

Vortragsbeschreibung

Nach der Automatisierung des Biddings kommt jetzt die Automatisierung der Keyword-Optionen. Welche Auswirkungen haben die Veränderung von Phrase- und Exact-Match in der Praxis? Kann die forcierte Umstellung auf Broad-Match wirklich die Performance steigern? Aktuelle Insights aus dem Agenturalltag.

Details zu Lennart Wietzke

Details zu Marek Wriedt

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