Google tROAS Bidding Reverse Engineered

Speaker Vita Andreas Reiffen

Andreas Reiffen is an entrepreneur, marketing technologist and thought leader in data-driven advertising. Between 2006 and 2008 Andreas operated as a PPC super affiliate working for Zappos and other retailers. In 2008 he founded crealytics, the Berlin-based provider of traffic acquisition and monetization solutions for eCommerce retailers. As CEO of Crealytics, Andreas is based in New York since 2016.